South west History
1966: Rollin Full marched in to Herb Kelleher's law business office with a plan to start a low-cost/low-fare airline that will shuttle travellers between San Antonio, Based in dallas, and Harrisburg. Thought of this idea because businessmen were complaining about the commute.
1967: Kelleher submitted papers to incorporate the new aircarrier and published an application towards the Texas Airline Commission pertaining to the new organization to provide Dallas, Houston, and San Antonio.
------4 year legal and regulating battle coming from rival airlines------
1971 (January): Lamar Day job brought in because the CEO to get operations under way. Boeing supplied 3 new 737s, discounted price simply by $1 million (5> 4) and financed 90% of the $12 million package.
year 1971 (June): Freebie southwest initiated their first flights with a routine that shortly included six round-trips between Dallas and San Antonio and doze round-trips among Houston and Dallas. Disappointing results despite only $20 fare when compared with rivals $27-28. Their money stretched thin and they were putting gasoline on Muse's credit card. Worker morale was high.
1971 (November): Muse created idea to supply $10 do to people on the Friday-night Houston> Dallas flight. The flight sold-out without promoting. Muse developed a two-tier on-peak and off-peak pricing structure. BEGINNING OF THE NO-LAYOFF POLICY, they may have never let go or furloughed any staff.
1972: Moved travel arrangements in Harrisburg from the recently opened Houston Intercontinental Airport to the deserted Houston Hobby Airport (for money and placement reasons).
1973: Reported its first-ever annual revenue in 1973. Introduced a profit-sharing arrange for senior employees (first inside the airline industry)
-------Rest of the 1970s contained legal battles-------
1977: On the NYSE
78: Muse retired; Howard Putnam became CEO after Kelleher turned down the offer.
1979: Initially route outdoors Texas (New Orleans)
81: Putnam retired; Kelleher started to be CEO. South west had 28 planes, $270 million in revenues, 2100 employees, and 14 vacation spot cities. Kelleher did not run from his office nevertheless among the soldiers. 1983: a few additional Boeing 737s bought; Southwest lures more than being unfaithful. 5 million passengers.
1984: Southwest is definitely ranked 1st in customer satisfaction among the U. S. flight companies for the fourth straight season.
85: Service begins to St . Paillette and Chicago Midway. South west named the Ronald McDonald House as the primary charitable organization (a pilot lost his daughter to leukemia).
1986: Southwest lures more than 13 million people.
1988: Freebie southwest becomes the first U. S. airline to win the Triple Crown (best on-time record, fewest information of mishandled baggage, and fewest problems per 100, 000 passengers) for a one month.
1990: Revenues reach $1 billion; simply major U. S. flight to record both an operating and a net profit. The Culture Committee was formed in promoting " Absolutely Outrageous Service. вЂќ
1992: First annual Multiple Crown; second-year running they were the only major U. T. airline to record both equally an working and a net income.
93: Begins functions on the East Coast and wins second annual Three-way Crown; income exceed $2 billion and profits go over $100 , 000, 000. Third consecutive year to be the only U. S. aircarrier to record both an operating and net earnings.
1994: Launched ticketless travel and leisure in several cities; third Triple Crown; acquires Morris Air (Salt Lake City)
1995: Ticketless travel becomes available system-wide; fourth consecutive Three-way Crown.
1996: In order to Florida begins; fifth consecutive Triple Overhead; ~$740, 1000 to RMDH
1997: Services begins to Southwest's 50th city; more than 40 million persons fly Southwest.
1998: Called by Fortune as the best company to work for in the us
1999: Services is put into three more cities.
2150: # of passengers surpasses 60 mil; revenues get past $5 billion; 28th successive year of profitability; 9th consecutive 12 months of improved profits;...
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